Congratulations to Microsoft with winning the nr.3 position in the 2016 BRANDZ ranking.
18/25 ambitionOne admiration points:
- A: 4 – employee satisfaction, inspiring leadership
- B: 4 – customer satisfaction, brand strength, product leadership
- C: 3 – innovation capability, forward looking strategy, for many years Microsoft was passive in it’s strategy adjustments but right now it’s laptops are the coolest around, and AI is high on the C-suite agenda
- D: 3 – sustainability
- E: 4 – profitability, excellent execution, continuous improvement. 26-1-2017 profit increases +3% through cloud services.