Elon Musk and his team have changed the game, the automotive industry has moved from gasoline engines on wheels, to floating tablets. In a record time, and with a small position TESLA is now the most searched automotive brand in the world. TESLA scored 18/25 admiration points, with a record impact on branding and innovation.
- A: 3 – employee satisfaction, inspiring leadership
- B: 5 – customer satisfaction, brand strength, product leadership, incredible strong customer loyalty for a “virgin” car manufacturer
- C: 5 – innovation capability, forward looking strategy; changing mobility, powerwalls, giga factories,…
- D: 3 – sustainability
- E: 2 – profitability, excellent execution, continuous improvement