In this role, you will be the face of the UNILEVER People Data Centre (PDC)  within the business (either at a Global Category level or within their assigned Market / Cluster). You will have the privilege and responsibility of setting the strategy of the PDC, identifying new and innovative ways to drive its growth, whilst embedding its capability into the business. The individual will need to be comfortable understanding the latest technologies and tools in digital analytics space, so they can confidently advise the business on their digital analytics strategy, and explain the uses or interpretation of advanced analysis to non-technical experts.

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Customer & Market Insight Manager – Category & Market EU

Rotterdam, Weena – local conditions apply
Full-time
 
ABOUT THE ROLE:
In this role, you will be the face of the People Data Centre (PDC)  within the business (either at a Global Category level or within their assigned Market / Cluster). You will have the privilege and responsibility of setting the strategy of the PDC, identifying new and innovative ways to drive its growth, whilst embedding its capability into the business. The individual will need to be comfortable understanding the latest technologies and tools in digital analytics space, so they can confidently advise the business on their digital analytics strategy, and explain the uses or interpretation of advanced analysis to non-technical experts. You will be responsible for the smooth management of PDC projects, and will challenge the business to ensure the focus is on the ‘right’ briefs which will drive value for the category or market. You are responsible for understanding the strategic priorities of the Global Category or Market and how this can aligned with and delivered through the use of the PDC. You manage a team of PDC Insight Managers and Analysts, inspiring the team to continuously deliver best-in-class work for the Category or Market.
 
RESPONSIBILITIES:
  • Primary Responsibilities
  • Set strategic agenda for the PDC, and cascade this strategy to the PDC Insight Managers
  • Provide quantitative and qualitative analysis, metrics, insights, business and brand indicators in a timely manner at highest quality and accuracy levels to support business strategy and consumer, product and market intelligence
  • Provide similar data but for digital services to support media planning, digital marketing and communications, and new product development
  • Distil information from primary and secondary research and provide useful insights regardless of data source
  • Business partner senior stakeholders in the Global Category or Market to align PDC plans with the broader brand or country strategy
  • Influence and inform category stakeholders on best practices in analytics and digital including pioneering digital consumer insight and testing
  • Champion the PDC in the business and inspire demand and understanding of its value and benefits
  • Lead a team of internal PDC managers and analysts to continuously deliver best-in-class work for the category
  • Proactively manage the pipeline of work and demand by planning for key business activities (e.g. marketing campaigns, category strategy reviews etc.) ensuring project work is met to time and resource budget
  • Proactively looks for opportunities to drive use of the PDC in new and innovative ways across the business, ultimately ensuring it drives the greatest business impact to internal customers
  • Anticipate emerging customer needs and feed into innovation plans
  • Secondary Responsibilities
  • Manage relationship with service experts & internal IT teams
  • Appraise gaps in the current service catalogue decide whether these new services should be introduced or existing services should be industrialised
 
KEY REQUIREMENTS:
 
  • Primary Traits (required)
  • Significant experience and superior knowledge in analytics, digital, or strategy consulting
  • A self-starting individual willing to challenge the business to help them get the most valuable insight
  • Deep understanding of the digital ecosystem (including social media) and its strategic move at global and local levels
  • Excellent analytical thinking and communication skills with the ability to simplify complex topics and influence decision making across senior stakeholders
  • Excellent communication and interpersonal skills with proven ability in building relationships and positively influence others at all levels of an organisation
  • Foster and maintain relationships with confidence, respect and understanding
  • Proven project management skills, particularly around assessing spikes in workloads and working through these
  • Experience leading teams & motivating individuals
  • Secondary Traits (‘nice to have’)
  • Experience driving business value from consumer insight
  • Experience co-ordinating the introduction of a new internal service or capability at a major organisation
  • Passion for the social & digital world and its implications for business
 
INTERFACES:
  • Global Categories: The role will have global scope and deal with either Foods, Home Care or Refreshment categories (Personal Care will have a separate line)
  • Market: The role will have local scope and deal with a specific market and its brands
    • Line Management of PDC Insight  resources
    • The job holder will work regularly with peers and senior stakeholders in the business to ensure that they embrace the PDC and understand their benefits (Primarily brand & CMI directors)

CLICK HERE TO DIRECTLY APPLY AT UNILEVER