Please find our weekly pick of good reads, with insights in the Most Innovative Companies, ways to perform even better and the trends to follow.
HEINEKEN, the brand with the tilted e’s, Europe’s largest brewer is proof that reputation can be build. The global champion scores 19 ambitionOne members’ admiration points:
- A: 4 – employee satisfaction, inspiring leadership, everyone’s proud of the green brand
- B: 5 – customer satisfaction, brand strength, product leadership, the green bottle is the brand
- C: 3 – innovation capability, forward looking strategy
- D: 3 – sustainability, improvement can be made here
- E: 4 – profitability, excellent execution, continuous improvement
Elon Musk and his team have changed the game, the automotive industry has moved from gasoline engines on wheels, to floating tablets. In a record time, and with a small position TESLA is now the most searched automotive brand in the world. TESLA scored 18/25 admiration points, with a record impact on branding and innovation.
Employer Branding is changing fast. In this post Tom shares Seven trends in employer branding, creating opportunities to improve employer branding. The “Real people/Real stories” trend is fully in line with ambitionOne‘s activity; sharing stories of real outperformers combined with those of most admired employers. Similar to ARA’s Andy Mosmans, Tom states that Consumer Branding and Employer Branding are merging;
ambitionOne® is honoured to post this blog on Employer Branding by Andy Mosmans, a leading Brand Strategist, successful Entrepreneur and author of “Ondernemingssucces & BRANDING NL”. Andy is Strategy Director and Partner at ARA creative agency.
Employer branding today In essence a corporation needs two kinds of people: customers and employees. They are the players in the game of the name (of the company, the corporate brand). Just like on the client market corporations need to build brand strength in an integrative way on the talent market: employer branding.
Anne Miltenburg Founder & Creative Director of The Brandling:
Considering two years of The Brandling:
Two years ago, in the summer of 2014, I packed my bags and started on my journey as The Brandling. I was convinced branding can play a crucial role in creating a paradigm shift in how we brand social businesses. To see them attract the audiences, investment, employees and press they deserve. This is the moment to ask, are we moving closer to what we set out to achieve?